The Ask: A brand refresh for Matcha Cafe Maiko to target new customers with the rising popularity of matcha in recent years.

Idea: Launch a more modern and consistent look through a new logo and menu.

Campaign: With the increasing cafes that offer matcha as an option, Matcha Cafe Maiko is one that not only focuses on matcha products but also specializes in producing high-quality and authentic matcha drinks and desserts. After taking a sip, matcha newbies will find out exactly what matcha is all about.